Thursday, 24 January 2013
The episode is going to centre around a couple of food bloggers. The idea of the show apparently came up when the host realised that she was increasingly using blog posts to decide on where to eat rather than mass media reviews.
This evening in The News Hour on Times Now Arnab Goswami suddenly looked at the camera and exhorted the audience to go viral and protest against police performing odd jobs for politicians or something like that. 'Go to Facebook and twitter and register your protest' said Goswami.
Incidentally while Times Now has a twitter handle, Goswami doesn't.
A bit later I was watching Barkha Dutt chat with Salman Rushdie and Deepa Mehta and their conversation suddenly turned to twitter.
Rushdie pointed out that for him twitter is the fastest way of finding out what's happening around him.
Barkha herself is on twitter and unlike other big TV journalists on Twitter, such as Rajdeep Sardesai, actually engages with folks on twitter.
The issue of mass media versus social media is becoming increasingly irrelevant if you ask me. Lines are blurring. The empire is striking back with mass media coopting social media rather than trying to ignore it, fight it or try to bludgeon it.
The lines definitely are blurring. Blurring a lot faster possibly in the world of news media than in brand marketing. Marketing efforts on TV, press, radio and social often seem to be discrete.
Every brand is 'doing' social media these days.
What they need to realise is that social media marketing can't be 'performed' or 'executed'.
It should flow naturally.
The broadcasters of news have got that. Question is when will the custodians of brands get this too.
Wednesday, 16 January 2013
The landlady is helpless and loses a tenant.
There are many mafias in Mumbai and the housing societies sit pretty much at the top
Saturday, 29 December 2012
Monday, 5 March 2012
We were headed to town for lunch on the 7th of Feb. Almost three weeks back.
We stopped at a traffic signal at Bandra Reclamation opposite the Candies turn. The road was largely empty. Suddenly there was a jolt from the back and a very loud sound.
Turned out that a woman driving a silver coloured Santro had banged into our car which was stationary. We were sitting at the rear seat and were quite shaken up. We got down to check the damages.
Despite the loud noise and the impact we seemed to be ok. No visible damages to us. Our car seemed to be fine too.
The lady driving the car that banged into us was quite shaken up herself. She got off and kept apologizing to us. Her car seemed to be more bruised than ours even though she had banged into us.
I got back into the car. I decided not to get into a fight or argument. Didn’t see the point. Didn’t want to spoil the day. So I barely spoke to her, glared and went away.
When we came home that evening we figured out that things were not as fine as they seemed. The boot of our car didn’t shut properly. The alignment of the bumper was spoilt. Something we will have to get fixed.
Worse was that I begun to get a backache. The jolt triggered off spasms in my back. Since then it has been countless visits to the orthopaed, the physiotherapist…loads of money spent, insidious pain killers taken, days at work lost, social life compromised, gym and walks stopped…and even now my back aches as I returned to office after the weekend …
Yes, we had got off easy that day…could have been a lot worse…but this was so unnecessary..
I mean what could have caused an accident like this? Yes, Mumbai with its clogged roads and bumper to bumper traffic is not a city for nick-free driving… but on an empty road … at noon … come on
Unlikely to be a case of drunk driving given the time of day. The driver possibly didn’t know how to drive, or was possibly on the mobile, or pre-occupied… whatever be the reason… the right to drive comes with responsibility…you can’t play around with the lives of others
And yes the post would have been longer, and not written like a school essay, if it wasn’t for the pain….
Wonder if it would have helped if I had screamed at her then…
Thursday, 1 December 2011
There was an article in the papers this morning which reminded me of an incident from a while back. I had just joined the work force then.
Some folks had come to work in jeans that day. Not standard regulations. Turned out that they were on leave. They were on leave as they could not claim their LTA otherwise. But apparently had too much work, were too busy, were too important to actually go on leave. Wearing jeans at work was their honour badge. The vacation … only on paper.
It was the 90s.
Kolkata actually. Not Mumbai.
Then a new century started. A new city for me. Mumbai. Another corporate concept… ‘Half day’.
I remember at least two occasions…in two different companies where folks went all the way to the office gate taunting their colleagues, who were leaving just a bit after official closing hours, with a kindergarten bully-like taunt of ‘half day … half day’. A very prevalent form of sledging then.
Luckily I only once worked in a place where holidays were a four letter word. Bought my first cell phone with the leave encashment money when I quit.
I think things have changed a bit now. Having a life is not always considered to be a social evil in corporate India. And some day folks would realise that by letting people go on vacations companies can save a lot of money that they would otherwise spend on employee motivation workshops.
What’s your take on this?
Saturday, 19 November 2011
Tuesday, 18 October 2011
They were talking in Bengali and I asked them for directions in Bengali.
We began to talk. Turned out they were at the 'Uni'.
On hearing I was from India, they asked me if I was from Kolkata.
Mumbai, I replied without thinking.
Got a bit philosophical when I left them.
Where am I from?